When you’re trying to convince people to come to your eCommerce store, it may be easy to fall into begging. Unfortunately, few things annoy users more than the begging advertising platform. Make sure that you eliminate begging as much as possible. Here are some key ways that you can do that.
Provide Value in Everything on Your Website
Begging is not the only way to engage potential viewers and convince them to be customers. It’s much more effective to convince your viewers that you have what they want, but you don’t have to stoop to begging for their business. One of the best ways to do this is by providing value in everything on your website. Avoid using stock “buy this now” sales pitches. Instead, show people using your products. Make them appealing to your target audience. Provide content that includes information on how your target audience can solve their problems.
Try to appear as you are not intent on making a sale. Have a website design that draws the reader attention to the site and not the product.
Never Use Guilt in Images or Text
Guilt is an iffy emotion in marketing. According to “The Dark Side of Guilt,” customers may respond initially to it, but you run the risk of alienating them. Cut out the sad-eyed pictures and the guilt-tripping requests. You don’t want your customers to decide that the only way to avoid those negative feelings is to avoid your eCommerce store entirely. It’s better to focus on positive emotions whenever you can. People like feeling good, and they like businesses or services that make them feel that way.
Watch Out for This Phrase
Avoid asking people to do things. Questions like “will you please be our friend?” or “could you be a friend and share this?” tend to sound like begging. Instead, keep your text confident. You will want to include social media sharing options in your web design, but keep the requests brief and to the point. Don’t make it sound as if your customers are doing you a favor. You can just leave the buttons there. They can figure out what they’re for.
Asking people to buy your products or come to your eCommerce store might seem like the most straightforward way to get them to come and make a purchase. Often times though, it sounds like little more than begging. It’s important to avoid this as it tends to annoy customers and keep them from coming back. Make sure that you provide plenty of value in your content so that your viewers decide they want to know more and use your products. Show the value of your products in the content that you provide. But you should avoid using guilt in images or text. You don’t want people associating your business with negative things. Also make sure that you avoid asking your customers to do you favors, even if all you want is for them to click or like your pages.